Brookfield Place New York Media Wall - Phase 2

  • Brookfield Place New York Media Wall - Phase 2
  • Brookfield Place New York Media Wall - Phase 2
  • Brookfield Place New York Media Wall - Phase 2
  • Brookfield Place New York Media Wall - Phase 2
  • Brookfield Place New York Media Wall - Phase 2
  • Brookfield Place New York Media Wall - Phase 2

Client:

Brookfield Asset Management

Location:

New York, NY

Project description:

Brookfield is a global alternative asset manager with over $200 billion in assets under management. They have over a 100-year history of owning and operating assets with a focus on property, renewable energy, infrastructure and private equity.

A dynamic brand experience for the new U.S. headquarters at Brookfield Place in Lower Manhattan.

The video wall is in a 12 x 3 configuration that boasts a massive 23,040 x 3240 pixel resolution. It visually communicates, thru immersive and moving imagery, Brookfield's impressive portfolio of diverse global assets.

The dynamic content highlights many aspects of Brookfield, from their history and community and arts outreach, to the range and scale of global projects in the company's real estate, asset management, infrastructure and renewable energy divisions.

The iPad controller is an interactive remote device for the control and maintenance of the 36 monitors on the wall. The controller activates the playback of various chapters within the timeline of the overall show on the wall, performs synchronization of the monitors and sets the automatic startup and shutdown of the system.

Completed in collaboration with Warren Z Productions.